Pay Per Click and Search Engine Optimization – A Perfect Marriage

Pay Per Click and Search Engine Optimization – A Perfect Marriage
by: Halstatt Pires
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.


About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com



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Aggressive Internet Marketing Made Possible

Aggressive Internet Marketing Made Possible
by: David Riewe
Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what's going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site's needs are met. It's a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined "aggressive" only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you're getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you're asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you've procured the right answers for the previous questions, then you can finally say: "Now that's low cost aggressive internet marketing."

About the author:
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi


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Is Telemarketing Effective?

Is Telemarketing Effective?
by: Matthew Noel
Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay off? Is your business the right type to take on the telemarketing world? There is little doubt that telemarketing has been successful, but with so many worries about legal action, it is necessary to do several things to ensure your telemarketing campaign is successful.

For example, with many new laws in place regulating the use of telemarketing to specific time frames as well as to only individuals who have not said they do not want to be called, it is necessary to insure that the company that is used to market is of the most highest of standards. If you consider your business not at risk, think again. The image alone that the customer has when they are ‘bothered” is not one you will want to tarnish your business’s name. But, with the use of regulated services that really do pay attention to detail, you can benefit from telemarketing.

Telemarketing is necessary to many businesses. It can be done quite successfully. If you are considering the use of telemarketing to promote your service or company, insure that you use a company that screens employees, hires and trains employees effectively and that has a successful rating. With these things kept in mind, just about any need that you have in telemarketing can be fulfilled successfully.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “telemarketing” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

About the author:
For more information please see http://www.telemarketing-help.co.uk


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Is A Marketing Plan The Same Thing As A Communications Plan?

Is A Marketing Plan The Same Thing As A Communications Plan?
by: Debbie LaChusa
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.

You may use a variety of communications tactics such as public relations, advertising and speaking engagements. Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.

Here's the difference between the two

A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addresses the goals and objectives for your business, not just for your communications activities.

It addresses how you package, price and sell your product or service, not just how you talk about it. It takes into consideration your competitors and helps you develop a unique selling proposition to ensure your product or service is uniquely positioned in the minds of your prospects and customers.

And it ensures you have a way to track all of your marketing activities to create the greatest possible success for your business.

You need a marketing plan FIRST

The messaging part of your marketing plan is where your communications plan comes in. Once you have created a strong, strategic marketing foundation (which you will do as part of creating a marketing plan) you can determine a message strategy and tactics - this is your communications plan. And it most definitely can be a part of the same document.

When I write marketing plans for clients, the communications plan is part of the marketing plan. The only time it is not, is when the client has written their own business and marketing plans. But in those cases, I make sure I either get to review their plans or that I completely understand their business goals and strategy so I can develop a marketing communications plan to support them.

The success of your communications plan depends on it

If all you have is a communications plan, you are missing an important part of what it takes to make a business successful. A marketing plan is essential.

(C) 2005 Debbie LaChusa



About the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com




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After the most informative assistance pertaining to internet marketing

After the most informative assistance pertaining to internet marketing.
by: Tom Brown
After the most informative assistance pertaining to internet marketing.
When you're seeking excellent advice concerning internet marketing, you'll find it hard separating quality information from misguided internet marketing suggestions or help so it is sensible to know ways of moderating the information you are given.

Now we'd like to offer you some advice that we believe you should think of using when you are searching for information about internet marketing. Please be aware that any recommendation we may offer is only applicable to internet advice about internet marketing. We don't really offer any guidance or tips when you are also conducting research in books or magazines.

An excellent tip to follow when you are presented with information and advice about a internet marketing web site is to ascertain who owns the site. This may divulge who is behind the site internet marketing identifications The easiest way to work out who is at the back of the internet marketing site is to look for the 'about' page.

All reliable sites providing content on internet marketing, will nearly always have an 'about' or 'contact' page which will list the site owner's details. The details should disclose a number of indications about the website owner's expertise. This enables you to make an assessment about the vendor's qualifications and experience to provide advice to you regarding internet marketing.



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About the author:

Tom Brown is the webmaster at infospecialupdate.info

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Looking for the most informative assistance concerning internet marketing article

Looking for the most informative assistance concerning internet marketing article.
by: Tom Brown
Looking for the most informative assistance concerning internet marketing article.
When you are after the best advice about internet marketing article, it will be intricate extracting the best information from ill-advised internet marketing article suggestions and directions so it is wise to know how to judge the information you are presented with.

Here are several guidelines that you should make use of when you're searching for information regarding internet marketing article. It is important to remember that the guidance we give is only pertinent to internet help on internet marketing article. We can't offer you any tips or guidance when you are also conducting research offline.

An interesting tip to pursue when offered information and suggestions on a internet marketing article page is to verify the ownership of the website. This may reveal the operators internet marketing article integrity The easiest way to reveal who owns the internet marketing article website is to look on the 'about' page or 'contact' page.

Any reputable site providing information concerning internet marketing article, will nearly always have a 'contact', or an 'about', page which will list the site owner's details. The fine points should detail some specifications regarding the owner's proficency and credentials. You can then decide for yourself about the webmaster's depth of experience, to offer assistance with internet marketing article.



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About the author:

Tom Brown is the webmaster at infospecialnewsprogram.info

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Top Three Internet Marketing Two-Tier Affiliate Programs

Top Three Internet Marketing Two-Tier Affiliate Programs
by: Gerardas Norkus
If you run an Internet marketing web site and sell your own
products or services, you probably follow up with your
current customers using autoresponders and upsell them with
products and services from related affiliate programs?

Note that if you don't do this, you are leaving money on
the table.

What Internet marketing affiliate programs should you join
and endorse to your list in order to increase your online
business profit?

The answer is - two-tier affiliate programs.

When you promote a 2-tier affiliate program, you earn
commissions not only on your direct sales as in a regular
affiliate program, but you also earn commissions on sales
generated by people that you refer to the program.

Here is a list of proven, free-to-join Internet marketing
two-tier affiliate programs:

http://www.netmarketingstrategies.com/marketingtips
http://www.netmarketingstrategies.com/nitro
http://www.netmarketingstrategies.com/implix

The above 2-tier affiliate programs offer excellent
products and services, generous commission and are designed
to SELL. These are the most important factors when you are
looking for good two-tier affiliate programs to join.

Some of the above affiliate programs can even earn you
lifetime commissions. It means that you don't just earn a
commission on one sale, you can earn a commission on every
subsequent purchase by your referrals.

About the author:
Gerardas Norkus has been marketing online since 1997.
Take advantage of his battle tested Internet marketing
strategies that could quietly make you huge profits
every single month. Take 7-part e-mail course at:
http://www.netmarketingstrategies.com


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The Key to Successful Marketing

The Key to Successful Marketing
by: rudiz vendita
If your business has limited marketing resources in
terms of people, expertise and materials then you
might want to consider outsourcing your marketing
functions to an independent marketing professional or
a marketing and promotions agency. Small
businesses, downsized companies, and expanding
corporations all have different reasons to outsource.

Marketing can be an expensive activity and maintaining
in house resources can really make this a difficult
program to commit to. But marketing is a very
important part of business success so allowing
someone else to focus on marketing gives companies
a chance to focus on their core business and areas
that will enable them to surpass their competition.

Outsourcing marketing resources comes with a price,
but this cost is usually lower than it would be if the
companies had employed and undertaken in house
activities. By eliminating the need to hire full-time
employees, using an agency for marketing resources
saves companies thousands of dollars on wages,
taxes and benefits. You are also gaining expertise in an
agency that you might not find in individual employees.
In addition to their own staff, agencies also have other
resources to help you, such as their own outside
contacts, suppliers, designers, copywriters and
printers--saving you time as well as money.

When you hire an outside agency, you are hiring
experts in marketing. These are professional people
who can focus on all your marketing needs and not be
hindered by your internal politics, relations between
employees, or lack of knowledge among staff in
relation to marketing strategies and how they integrate
with business strategies. Marketing professionals
whether independent or through a marketing agency -
will often have more experience in the particular
aspects of marketing than you staff, and undoubtedly
more than you could pay for in an employee. Also,
since they work with other clients, they have seen what
works and what doesn't in other company campaigns.
This knowledge translates to more efficient and
effective marketing for you as you have the benefit of
their hindsight.

As with outsourcing any business function, allowing an
outside agency to do your marketing or advertising
brings a certain kind of objectivity with it. Sometimes
you just need a fresh perspective to overcome
difficulties and to achieve specific goals. An objective
marketing professional will help you see things you
might otherwise miss and will be more open to offering
a range of fresh ideas as opposed to a bunch of tired
ideas that you might have been toying with for years
but have yet to implement.

About the author:
rudiz vendita is the owner of
FU Marketing
which is a premier resource for marketing information.
for more information, go to http://www.fumarketing.com


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Direct Mail Marketing: Is It Your Choice?

Direct Mail Marketing: Is It Your Choice?
by: Leon Chaddock
Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing.

One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well your marketing has worked. Where as in banner advertising there is no way to judge how many people saw versus how many reacted to your marketing technique. This can help you to measure your success rate quite simply.

But, there are a few things to protect your business from when it comes to direct mail marketing. For one thing, many people hate to get junk mail. And in this we mean email and postal services. Spam is quite common on the web. There are even laws and regulations regulating marketing techniques that employ the use of spam or spam like marketing. Steering clear of such avenues is quite important.

So, should you invest your advertising budget in direct mail marketing? It is quite necessary in most cases to consider the use of this type of marketing. And, regardless of the hassles, it is one of the most beneficial ways to advertise.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “direct mail marketing” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

About the author:
for more information please see http://www.direct-mail-info.co.uk


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5 Reasons NOT To Have a Marketing Plan

5 Reasons NOT To Have a Marketing Plan
by: Bobette Kyle
Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.

Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:

1. "We had a marketing plan once, but it didn't work. It isn't worth the time to put one together."

No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it's written is useless.

2. "So-and-so had a marketing plan and it didn't help his business at all!"

Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.

You must execute the programs in your plan so that you can evaluate program success. Rarely does a marketing program work best on the first try. It is up to you to analyze barriers to success, then tweak and tinker until you are getting positive results. If you ignore critical follow-up, most of your marketing programs -- whether you have a marketing plan or not -- will fail or fall short of their potential for success.

3. "Marketing planning is too hard."

Writing a marketing plan doesn't have to be complicated. There are different levels of planning. More intricate marketing planning processes will result in more refined strategies, with better potential for success. But, if you have limited resources, a top-line approach to planning is much better than none at all.

4. "We don't know how to write a marketing plan."

There are numerous books, software, "toolbox" resources, and articles that take you step-by-step through the process of creating a marketing plan. Frankly, not knowing how is an excuse, not a reason, to avoid marketing planning.

5. "My business is too small for a marketing plan."

Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% -- 90%. Knowing ahead of time how you will compete and how you will be successful in your marketplace can dramatically increase your chances of success.

Your marketing plan is a vital key to small business success. If you do not have a current plan, start one today. Your company's success depends on it.

About the author:
Bobette Kyle has been proprietor at
http://www.WebSiteMarketingPlan.comsince 2002. For tips on
how to make the marketing plan process go smoothly, visit
http://www.MarketingPlanArticles.comand read "Tips to Help
Calm ‘Marketing Plan Panic.'


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Is Your Marketing Plan Ready for an Update?

Is Your Marketing Plan Ready for an Update?
by: Bobette Kyle
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.

Each Marketing Plan is Unique

For those writing a marketing plan for the first time, it is important to know that there is no "magic formula" to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.

Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.

A Plan Makes a Profitable Difference

Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.

Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are "quick and dirty." All can be applied to your business as a whole, an individual product, or your Web site.

So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

About the author:
Bobette Kyle has been proprietor at http://www.WebSiteMarketingPlan.comsince 2002. For tips on how to make the marketing plan process go smoothly, visit http://www.MarketingPlanArticles.comand read "Tips to Help Calm ‘Marketing Plan Panic.'"


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eMarketing Basics

eMarketing Basics
by: Matt Bacak
eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.